Table Of Content
Then using illustrations of birds (“tweeting”) or speech bubbles could work. The type of charts you use will depend on the type of data you’re visualizing. We have a guide to picking what types of charts to use that can help you there.
White Paper Examples FAQs
White papers are particularly valuable content assets in B2B marketing. Products and services oriented toward organizations may need more space for explanation than a blog post. Share the URL of your hub in your social media posts, online ads or email newsletters. The more published content you have in the hub, the higher your authority in the niche.
Compelling Title and Cover Page
To keep your readers from skipping through your pages, make your white paper interactive. Visme offers easy-to-use interactivity and animation features that will take your content to the next level. This white paper is not only visually stunning but it also provides layouts and sections to help navigate the reader through your issue while keeping them engaged. Visme provides two options for you to easily access your branding elements.
How to Write a Whitepaper?
Try creating short videos with visual effects and enticing copy that will make people interested in clicking on your ad. A/B test some different styles of ads to find out what works better and then create more of those. Just like when you share a link, an embedded white paper can also have a sign-up form or password-protected entry. Using branded imagery helps with credibility and thought leadership status. It lays out the top-level headings in order, along with the page number where that section starts.
Types of White Papers
The first step to distributing and promoting your white paper is to publish it. With Visme, you can do this a couple of ways; digitally or as a printable document. When you don’t have brand photos to use, select stock photos that fully embody your topic and don't distract from the research you’re presenting. Most templates have around 6 or 7 headings; simply duplicate and extend each line item to add more. The final page numbers should be added at the end when you’re done formatting the content. It leads them uphill with researched methodologies, solutions and data to a conclusion that makes the reader feel like they’ve learned something important.
White Paper Styles, Formats, and Designs
Its crisp and clean layout helps to guide the reader through your page with ease as well. If you’re unable to find the perfect image for your travel white paper’s topic, don’t worry. You can access Visme’s library of royalty-free stock images and videos, each professionally taken, in high resolution and licensed for commercial and non-commercial use. We’ve compiled a list of 25 of the best white paper examples and templates you can use for your next research topic. Each is designed for various industries, topics and niches, so you’re sure to find one you’ll want to use. Make sure your white paper design is professional and on brand by applying your brand colors and logo in one click with My Brand Kit.
Format the Copy with Design Elements
Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out. That will allow you to create page designs with plenty of white space. The white paper example below has a format that’s easy to customize for any industry. Its straightforward table of contents and simple design elements keep the focus on the text.
Here’s an example of a white paper cover page from a Visme template. To make your data more engaging, you can use data visualization techniques such as charts, graphs, widgets, maps and more. Make sure you properly cite all the sources of the data you use in your paper. To cite your sources, use either annotation with footnotes, or annotations and a final section listing sources.
“The State of Marketing Automation” by Ascend2
(PDF) White Paper on Crime Prevention Through Environmental Design (CPTED) METHODOLOGY 1 for The ... - ResearchGate
(PDF) White Paper on Crime Prevention Through Environmental Design (CPTED) METHODOLOGY 1 for The ....
Posted: Sun, 03 Mar 2024 08:00:00 GMT [source]
Unfortunately, that doesn’t always prove to be the most helpful to the business’s marketing campaign. Instead, white papers are most effective when focused on finalizing sales by offering them to generated leads. Basically, if someone is interested in your business, but they need one final push, give them a white paper. Venngage's white papers are easy to customize with unique and professional visuals and graphics. Access royalty-free photo libraries and over 40K icons and illustrations.
Stick to one font style for the entire document — choose between serif or sans serif, and don’t mix them. Yes, everyone makes typos, but pros have proofreaders to make sure they don’t. A white paper is not a magazine editorial or a fiction novel, so avoid adding any fluffy language that simply fills up the page. Have your user persona on hand to stay in line with the intended messaging for that audience. Here’s a simple template for a user persona analysis if you don’t have one yet. There are plenty of online tools to help you fact-check your research — journalists and thought leaders use these tools regularly.
Pick the template you like from our list below and start designing your white paper. Upload your spreadsheet to any chart widget and watch your data visualized in a way that's engaging and easy to understand. Choose from over a million stock photos, icons, illustrations, characters, lines, shapes and more to add stunning design elements to your white paper.
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